Six study prepositions were discovered to aid the investigation of customer Mindset persuasion based on the literature. On top of that, variables including ad good quality, demographic distinctions, and the technological context of VR and AR adverts can facilitate central route persuasion, though source reliability, social existence, and information articles in VR and AR advertisements have been found to get the persuasion factors beneath the peripheral route.

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Generate a summary for senior marketing and advertising leaders of these findings within the persuasive character of VR and AR movie commercials.

6 research prepositions were identified to aid the investigation of purchaser Angle persuasion based on the literature. Also, variables for instance advertisement high quality, demographic differences, as well as technological context of VR and AR commercials can facilitate central route persuasion, though resource reliability, social presence, and concept material in VR and AR advertisements ended up identified to be the persuasion things beneath the peripheral route.

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